Chick O’ Fish

Develop a cohesive brand identity that would help Chick O Fish establish a recognizable presence, attract customers, and communicate the quality and personality of the brand.

Project Type: Brand Identity

A paper grocery bag with a decorative paper strip attached to the handle, standing against a beige background. The bag has bold, large text in dark blue that reads 'CLICK', but the full text is not visible.

Brewing The Ideas

The Challenge: creating a brand that felt memorable, approachable, and professional while appealing to a broad customer base.

The Goal: Increase brand awareness and visibility, Establish a professional and trustworthy appearance

Sketches of different cartoon-style chicken and fish logos with annotations about their design features, including variations of chicken and fish icons, and notes about their similarities, differences, and visual characteristics.
Collage of various food-related and restaurant branding images, menus, and signs with vibrant colors and bold text.

Grind & Explore

Through mood boards, typography exploration, and visual research, concepts were developed to capture the brand's personality while remaining approachable and versatile. The goal was to create a visual language that felt inviting and recognizable.

First Pour

Initial concepts explored logo variations, typography pairings, color palettes, and supporting brand elements. Multiple directions were tested to identify the strongest visual representation of the brand.

Various black text logos on a white background reading "CHICK O'FISH" and "CHICK OFISH" with some including red question marks.

Refine & Perfect

Flyer promoting a special deal at Chick Fish restaurant with a large pile of fries drizzled with red sauce on the left and promotional discount code on the right.

The final identity system delivers a cohesive and memorable brand presence that helps Chick O Fish connect with customers and stand out in the marketplace. The visual system provides flexibility across signage, packaging, social media, and promotional materials.

French fries in a blue container with the words "CHICK OF FISH" on it, placed on a light blue surface with ketchup and fry pieces arranged in a face-like pattern above the container.
A paper bag with the text 'CHICK' and 'FISH' on it, next to a red container of French fries, set against a colorful background.
A brown paper shopping bag with blue handles, featuring a pink and white decorative tag attached to the handle, and the words 'CLICK' and 'FISH' printed in large navy blue letters on the front.